The Direct Sellers Association of Canada
Since 1954, DSA Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of our industry. We are a family of competitors using our combined strength to ensure fairness in regulations and to gain credibility and respect with Canadians.
As an industry that connects 1.39 million Canadians to entrepreneurial opportunity and enrichment, we provide assurance of member company integrity and a foundation of trust for independent sales contractors (ISCs) and consumers.
Canadian Direct Selling – The Numbers
$8.74B
Total Canadian Economic Impact
$3.38B
Annual Sales
$1.57B
Consultant Personal Revenue
$1.47B
Annual Tax Contribution
1.1M
Independent Sales Consultants
84%
Of Consultants Are Women
Events & Announcements
- DSA Canada Conference - CONNECT 2024 - June 23 to 26
- This year's DSA Canada Conference, CONNECT 2024, is taking place at the Queen's Landing Hotel in Niagara-on-the-Lake, from June 23 to 26....
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- Product Stewardship & Extended Producer Responsibility Webinar - March 20, 2024
- We recently hosted an informative Master Class Webinar on the topic of Product Stewardship and Extended Producer Responsibility Date: Wednesday, March 20,...
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- Event Recap: Legal & Regulatory Seminar
- On February 7, DSA Canada held our Annual Legal and Regulatory Seminar. This year, it was held as a virtual, member-only event,...
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- Legal and Regulatory Virtual Seminar - February 7
- Don’t miss this important member-only virtual event, as colleagues from our legal and compliance fraternity provide vital updates on important issues for...
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- 2023 Year in Review
- Wednesday December 13th, 2023
- It was so amazing for the staff at DSA Canada to have the opportunity to serve the direct selling community in 2023....
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- Upcoming Events in 2024
- To help you plan for a great year of events, learning and travel, we are excited to provide you with some important...
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What people are saying
Tracie Graham
The Direct Sellers Association of Canada is an incredible network of supportive people with a common goal to grow, learn and inspire one another.
USANA Health Sciences
Kaitlin Lake
“I have really enjoyed and hope to continue growing my direct selling business as there are so many great women involved and it truly is an honour to say that I am a part of their team”.
Independent Sales Consultant
Kaley Brown
"This experience has given me a new found confidence. I absolutely love the products that the company has to offer and I feel they are really trying to make a positive difference in the everyday lives of people. The company has also helped me along the way with wonderful training opportunities to better my skills as a consultant".
Independent Sales Consultant
2018 Conference Attendee
If you are interested in learning about the successes of the direct selling landscape in Canada, the annual DSA Conference is the event to attend. Industry experts are welcoming and enthusiastic in their willingness to share and grow the industry in Canada. This is a welcoming group of professionals who really care about helping each other move forward.
Direct Selling Industry Executive
Derek MacDougall
My mother has been selling Avon for as long as I can remember. Her involvement in direct selling has taught me organizational and communication skills. It always amazes me how easily my mother is able to build relationships with people and it has been something that I have aimed to be good at as well.
DSEF Scholarship Winner
Our Members
