In mid-July 2020, DSA Canada commissioned an independent consumer research initiative to help provide insights into the Canadian economy, consumer motivations and sentiment towards the direct selling industry.
The survey asked a series of questions to a representative group of Canadians, ensuring an accurate picture according to age, gender, educational attainment and region. DSA Canada hopes to complete similar research annually, to track changes in industry perception.
Key Findings
- A third (32%) of Canadians have experienced a decline in their income or have lost their income entirely in the past three months.
- Almost 4 in 10 (37%) intend to pursue opportunities to make additional money to support their income over the next year.
- About half (45%) don’t consider a direct selling business to be a realistic option to make additional income. While 22% feel that it’s at least realistic enough.
- Younger Canadians, those employed full-time, and students consider direct selling to be more of a realistic option.
- Consideration of a direct selling business as a source of additional income vastly increases with Canadians’ who worry about their long-term finances and being able to pay their bills.
- Canadians are split in their views of the direct selling industry (33% positive vs. 35% negative).
A copy of the full research paper is available to DSA Canada members. Download the Interest and Impressions of the Direct Selling Industry Research Paper.
